Are promotional give-away items (a.k.a. "Swag") really worth the investment?

Does having your logo on T-shirts, posters, hats, stickers, displays, pop-sockets, notepads, etc. really push the needle on SALES or BRAND AWARENESS?

I'll admit, I used to HATE swag. Thought it was a complete waste of money. A crutch for sales people. Until... We finally had a candid conversation with our sales force. And discovered the TRUE meaning and purpose of Swag.

In this episode, I go over 5 reasons why having GOOD swag may be very important to your business.