Confessions Of An Industrial Marketer

Here's a little pep talk for if you're feeling burned-out at networking events, or...

... if you're frustrated about always having to "make the first move" with people.

If this is the first time you're writing a Press Release for your industrial firm - or if you want to up your PR game - stop and listen to this episode.

Press Releases (if published) are like getting $5,000 worth of free advertising, in the trade pubs your target audience is looking at.

Here are 5 or 6 of things I've learned about it, including:

Enjoy

If you’ve been at the company for 3+ years… It’s easy to make assumptions about how your boss, C-suite (or colleague) will / or won’t respond to your new idea or proposal. Your defensive shields are up - and the way you present your work gets filtered through that lens. But…

… What IF your boss or execs have CHANGED over those years? (Haven’t YOU changed as well?) Can you really go on making assumptions based on who they were years ago? Are they making similar assumptions about YOU that could be holding you back?

Lets explore this more. Listen now!

...Maybe it's just really hot and uncomfortable now. And why that's a GOOD thing!

This episode is for any marketer who feels like their workload is piling up, and like they're losing control.

Gather round the camp fire kiddies as your humble Narrator tells the story of his most "successful" B2B email newsletter campaign. 

Why did it do so well? Listen and find out!

As Manufacturer Marketers, we don't often stop to realize this important aspect of our products. We focus on Features, Benefits, haggling with Distributors for pennies - and we forget the essence of what we're actually selling!

Episode was inspired by a LinkedIn Post by MJ Peters. Go follow her she's awesome!

https://www.linkedin.com/in/mjpeters1/

Sometimes you just gotta connect with a professional peer who is outside of your network.

How do you reach out without being an annoying pest? In this episode:

Learn how to craft a "cold" networking solicitation via:

ALSO: I'll reveal the RIGHT way to deal with rejection or ghosting. 

MUST LISTEN If you or a friend has been part of the massive wave of #techlayoffs. At the risk of pandering or riding this hashtag wave for brownie points, I really want to encourage you: GIVE #INDUSTRIAL A TRY!

In this episode, I go into some of the benefits of working for a Manufacturer or Distributor in the B2B wholesale sector.

Are you having a bummer of a week (or month)? Have you committed yourself to a rigid content production schedule (either for your personal brand or company), but just don't feel you have the strength to:

This episode attempts to answer the question: "Is It OK to Take a Break from Content Production?"

MUST LISTEN IF YOU'RE A SALES DEVELOPMENT REP!!!

Most software providers, marketing services, and ad-driven publications are doing cold prospecting to #industrial companies completely wrong. We manufacturers are a tough beast to slay, but there are a few ways into our bleak, cold hearts!