Confessions Of An Industrial Marketer

34 - How To Write a Press Release that Gets Published!

Listen Later

If this is the first time you're writing a Press Release for your industrial firm - or if you want to up your PR game - stop and listen to this episode.


Press Releases (if published) are like getting $5,000 worth of free advertising, in the trade pubs your target audience is looking at.


Here are 5 or 6 of things I've learned about it, including:

  • The 5 types of press releases that ALWAYS get published in trade mags
  • How reading the National Enquirer can make you a better corporate communicator
  • How to think like the publication's frazzled Editor - and use her deadlines to your advantage!


    • Enjoy

    ...more
    View all episodesView all episodes
    Download on the App Store
    Confessions Of An Industrial MarketerBy Aaron Downes