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As Manufacturer Marketers, we don't often stop to realize this important aspect of our products. We focus on Features, Benefits, haggling with Distributors for pennies - and we forget the essence of what we're actually selling!
Episode was inspired by a LinkedIn Post by MJ Peters. Go follow her she's awesome!
https://www.linkedin.com/in/mjpeters1/
By Aaron DownesAs Manufacturer Marketers, we don't often stop to realize this important aspect of our products. We focus on Features, Benefits, haggling with Distributors for pennies - and we forget the essence of what we're actually selling!
Episode was inspired by a LinkedIn Post by MJ Peters. Go follow her she's awesome!
https://www.linkedin.com/in/mjpeters1/