She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning.

Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. 

We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment.

Key Topics Covered:

• How Brooke went from $100K year to an almost $100k month and what actually changed in her business
• The "failed" launch that forced a pivot — and why that was the best possible outcome
• Using Claude Code to build a complete sales page and Stripe checkout in an afternoon
• The Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)
• Why generosity with your expertise doesn't undermine your value — it amplifies it
• The stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can't
• Techella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deck

CONNECT WITH BROOKE:
Website: https://www.wrightmode.com/
Instagram: https://www.instagram.com/wright_mode
Membership: https://www.wrightmode.com/membership

TIMESTAMPS
0:00:00 - Why Brooke's back: from $100K year to $100K quarter
0:02:00 - The body of work that was waiting for its viral moment
0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot
0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day
0:09:00 - Using Claude Code to build a checkout page in an afternoon
0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass
0:12:00 - Going in without an agenda — and making $40K from 90 minutes
0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve
0:18:00 - The stages of competence (and why experienced founders move differently)
0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away
0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever
0:28:00 - What grew after the workshop: membership, consulting, global clients
0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300)
0:34:00 - Techchella: the idea, the vision, and why women's AI events need to exist

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