The Create & Thrive Podcast

[171] 8 Reasons why your Traffic isn’t Converting to Sales


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Usually, we focus on getting more traffic to our handmade shops online.

However – have you ever thought about your conversion rate?

Out of the traffic you get through your virtual door – how many of those potential customers become actual customers?

In today’s episode, I’m going to be sharing 8 possible reasons why your shop is struggling to convert those visitors into customers.

If you’ve ever asked yourself ‘I’m getting all these visitors, but no-one is buying… why?’ – then this episode is for you.

If you’ve never calculated your conversion rate before, there’s a handy formula further down – make sure to check out what YOUR conversion rate currently is – and see if it’s something you need to work on improving.

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  • Quotes and highlights from this episode:

     

    • First – know your conversion rate. If you’re seeing less than 2 percent and your conversion ask isn’t significant, you’re likely facing a conversion problem

    • (Number of sales you get per month / number of visitors to your site per month) x 100 = your conversion rate as a percentage

    • Bad photography/lacking photography (size, in situ)
    • Descriptions that lack crucial detail (not answering common objections/questions)
    • Overly complex checkout process
    • Website is difficult to navigate/poorly designed
    • Lack of trust (not having https for example, no reviews, no real name)
    • You aren’t marketing to the right people (ideal customer)
    • Mismatch between price and perceived value
    • Choice paralysis (too many options)
    • ...more
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      The Create & Thrive PodcastBy Jess Van Den

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