In todays episode, Elin and Michaela talks about premiumisation and how luxury goods continue to be strong in sales even though hard times.

Today’s entrepreneur is the founder and CEO of Kura, Cecilia Videcél.

After being diagnosed with Leukemia at age two, and witnessing first hand the importance of continuity and communication in healthcare, Cecilia started Kura- a national platform that connects patients with their own caregivers.

With Kura, Cecilia takes on the fight with the online doctors by moving the digital care into the traditional healthcare field- while helping patients be in control of their own healthcare journey.