If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now.

Listen in as Emma explains:

• Why TikTok’s future in the U.S. still isn’t finalized

• How LinkedIn’s new Campaign Manager tools could boost your ad performance

• Instagram’s new lockable posts and how to leverage them for exclusivity

And much, much more!

 

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