Andrew and Rhen are back on the Petrus Development Show to tackle the nitty-gritty campaign questions that keep development professionals up at night—the ones that often get pushed aside until they become urgent problems. 


What You'll Discover in this Episode:
The Naming Game: When and how should your campaign offer naming opportunities? 

Annual Fund Flexibility: Can you really stretch annual giving into multi-year commitments without shooting yourself in the foot? The answer might surprise you (and transform your donor retention strategy).

The Pledge Timeline Sweet Spot: Is there a Goldilocks zone for capital campaign pledges—not too short, not too long, but just right?  What should you consider when planning your campaign?   

The Reality Check: What percentage of pledges actually get paid, and how can you stack the odds in your favor?


Join Andrew and Rhen as they share real-world wisdom that comes from years in the trenches, perfect for any fundraiser who wants to master the subtle art of strategic solicitation.