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176 - As a new business, make your website work for bringing in SEO traffic
This podcast conversation featured Hillary Grove, the Chief Growth Officer at Make Your Mark Today, an SEO-focused marketing agency. Hillary discussed the importance of SEO for entrepreneurs who are either in the process of building a website or have already built one. She suggested that entrepreneurs should pay attention to Google when it comes to SEO and other search engines will follow suit.
Additionally, she noted that it is important to consider the intent behind each search when doing keyword research and use tools like Hrefs or Backlinko for keyword research. The speaker also mentioned how technical SEO, on-page SEO, off-site SEO, and user experience should be focused on when building out the website structure in order to ensure high-intent pages are only one click away from the home page.
Lastly, they discussed how collecting reviews for Google My Business profiles can help boost website visibility as reviews are seen as social proof by Google. This podcast conversation discussed the importance of getting customer feedback and reviews in order to differentiate a business from its competitors. It was suggested that businesses should ask customers to leave reviews on multiple platforms, such as Google and Facebook, as well as other sites like Thumbtack or Angie's List.
Additionally, providing useful information on websites can help businesses rank higher in search engine results. Hillary Grove, an SEO expert, joined Entrepreneur Factory to discuss how to improve SEO. She suggested providing useful and interesting content that goes beyond what other businesses are doing and recommended creating content that is easy to read with short sentences, short paragraphs, lists, and images in order to stand out from the competition.
Her free guide available at makeyourmarktoday.ca/guide provides a custom analysis of a website, three things to do to improve SEO, and free keywords for high-intent traffic. Finally, it was highlighted that setting expectations up front with customers can help avoid misunderstandings and ensure customer satisfaction.
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By Boyd PetersenThis podcast conversation featured Hillary Grove, the Chief Growth Officer at Make Your Mark Today, an SEO-focused marketing agency. Hillary discussed the importance of SEO for entrepreneurs who are either in the process of building a website or have already built one. She suggested that entrepreneurs should pay attention to Google when it comes to SEO and other search engines will follow suit.
Additionally, she noted that it is important to consider the intent behind each search when doing keyword research and use tools like Hrefs or Backlinko for keyword research. The speaker also mentioned how technical SEO, on-page SEO, off-site SEO, and user experience should be focused on when building out the website structure in order to ensure high-intent pages are only one click away from the home page.
Lastly, they discussed how collecting reviews for Google My Business profiles can help boost website visibility as reviews are seen as social proof by Google. This podcast conversation discussed the importance of getting customer feedback and reviews in order to differentiate a business from its competitors. It was suggested that businesses should ask customers to leave reviews on multiple platforms, such as Google and Facebook, as well as other sites like Thumbtack or Angie's List.
Additionally, providing useful information on websites can help businesses rank higher in search engine results. Hillary Grove, an SEO expert, joined Entrepreneur Factory to discuss how to improve SEO. She suggested providing useful and interesting content that goes beyond what other businesses are doing and recommended creating content that is easy to read with short sentences, short paragraphs, lists, and images in order to stand out from the competition.
Her free guide available at makeyourmarktoday.ca/guide provides a custom analysis of a website, three things to do to improve SEO, and free keywords for high-intent traffic. Finally, it was highlighted that setting expectations up front with customers can help avoid misunderstandings and ensure customer satisfaction.