Entrepreneur Factory Podcast

Nick Uresin is a serial entrepreneur and Amazon seller who has developed a successful Amazon training program. He has a computer science background and started his own e-commerce platform in 2002. After becoming his own customer, he learned how to navigate the Amazon platform and grew his business from a startup to 218,215 orders per day. Nick believes that the secret to success on Amazon is knowing your numbers, specifically your conversion rate.

Conversion rate is the percentage of people who land on your product page and end up buying it. Tracking this number daily can help you understand why it dips when you start an advertising campaign or have an event that sends more people to your page. This podcast conversation discusses the importance of increasing conversion rates and sales on Amazon.

The speaker has been guiding people through the process of running an Amazon business for nine years, since December 2022. They emphasize that it is not necessarily the longevity of time spent, but rather the recency and intensity that matters when it comes to staying up to date with Amazon changes.

Nick suggests that increasing product picture quality and diversity will have a huge impact on conversion rate, as well as having reviews from potential buyers to establish trust. They also suggest that learning how to learn is one of the most important things in life, as what you learn today may be outdated tomorrow. This podcast conversation discusses the importance of having a mentor or coach when selling on Amazon.

The speaker explains that when they started selling on Amazon, they had no mentor and had to learn by trial and error. This led to several suspensions from the platform and financial losses. They emphasize the need for an expert who can guide sellers through the complexities of the Amazon platform, as well as provide proactive advice.

They also note that it is important to find someone who has been a seller themselves, as they can relate to any issues or problems that may arise.

Finally, they mention that entrepreneurs are often “unemployable” and don’t handle bosses well, so having a mentor or coach is essential for success in business. The speaker enjoys working with startups and companies on Amazon, helping them realize their potential and make a difference. He has experience in marketing for companies to get their products into Amazon services from China, Taiwan, or Mexico.

His brainchild is a SaaS platform called Seller Intelligence Platform (SIP) which helps sellers stay on top of their performance metrics and comes with one-on-one coaching as part of the monthly subscription. Additionally, he offers personal one-on-one coaching for those who want to go above and beyond.

The speaker works exclusively with Amazon sellers through his platform SIP and consulting services. Nick Urisin, an immigrant entrepreneur, discussed his focus on the Argomentrix.com Seller Intelligence Platform. He offered a 15% lifetime discount to those who use the coupon code "e-factory" when signing up. He also mentioned that no credit card is required and he will personally help guide users through the process.

To contact Nick, people can go to his LinkedIn page (Nick Urisin) and connect with him by mentioning "Entrepreneur Factory".

Lastly, Nick shared two golden nuggets of advice: 1) make sure your landed cost for any item you want to sell on Amazon is no more than 30% of its selling price; and 2) aim for a conversion rate of at least 15%.

This podcast is about retargeting, a marketing strategy that involves serving targeted advertisements to individuals who have previously interacted with a brand online. Retargeting has been shown to have a higher conversion rate than traditional display ads, and it allows for personalized and tailored messaging. To get started with retargeting, one must set up a retargeting pixel on their website and then build retargeting lists based on the actions taken by visitors.

Finally, targeted ad campaigns can be created to reach these individuals with personalized messages. Boyd Petersen of Entrepreneur Factory and BP Media discussed the importance of retargeting in advertising strategies. Retargeting allows businesses to personalize messages and promote products that customers have already shown interest in. It also allows businesses to showcase multiple brands, products, and services they offer.

Additionally, retargeting can help customers find deals, learn more about a brand's reputation, and make informed decisions when making a purchase. There are over 200 places where businesses can place ads using retargeting, including CNN, MSNBC, WebMed, and Reader's Digest. If you would like more information on how to use retargeting for your business needs, please contact Boyd Petersen at BP Media.
Email: [email protected]
Website: BPMedia.com

This podcast conversation featured Hillary Grove, the Chief Growth Officer at Make Your Mark Today, an SEO-focused marketing agency. Hillary discussed the importance of SEO for entrepreneurs who are either in the process of building a website or have already built one. She suggested that entrepreneurs should pay attention to Google when it comes to SEO and other search engines will follow suit.

Additionally, she noted that it is important to consider the intent behind each search when doing keyword research and use tools like Hrefs or Backlinko for keyword research. The speaker also mentioned how technical SEO, on-page SEO, off-site SEO, and user experience should be focused on when building out the website structure in order to ensure high-intent pages are only one click away from the home page.

Lastly, they discussed how collecting reviews for Google My Business profiles can help boost website visibility as reviews are seen as social proof by Google. This podcast conversation discussed the importance of getting customer feedback and reviews in order to differentiate a business from its competitors. It was suggested that businesses should ask customers to leave reviews on multiple platforms, such as Google and Facebook, as well as other sites like Thumbtack or Angie's List.

Additionally, providing useful information on websites can help businesses rank higher in search engine results. Hillary Grove, an SEO expert, joined Entrepreneur Factory to discuss how to improve SEO. She suggested providing useful and interesting content that goes beyond what other businesses are doing and recommended creating content that is easy to read with short sentences, short paragraphs, lists, and images in order to stand out from the competition.

Her free guide available at makeyourmarktoday.ca/guide provides a custom analysis of a website, three things to do to improve SEO, and free keywords for high-intent traffic. Finally, it was highlighted that setting expectations up front with customers can help avoid misunderstandings and ensure customer satisfaction.

How to evaluate competitors to help you create a unique value proposition for your business. 

Who are the right people you need? That depends on your skill set and experience. If you know sales but you're not very good at accounting, find a bookkeeper. Likewise, you may need a coach, attorney, sales person, or others.

 Starting his new business took time to put together. Take time to think it through. 

David Gilbert, Voice Over Actor talks about how voicing your own things will help your business. Also, we talked about how you can brand your company with the right voice actor/person.

https://DavidGilbertVoiceOver.com
[email protected]

Boyd talks today about the planning process of getting ready to start a business. 
We talked about the NASA way of preparing to launch into space. We also talked about the failures and the possibilities of success.

There are three stages to this process:
Business Validation
Business Design
PreLaunch Planning
Within each of these are several levels you need to complete

You can contact Boyd at [email protected]

"Live your life in Crescendo - Your most important work is always ahead of you" is their new book but Cynthia talks about what it really means to live in crescendo and how it can apply to business and life.