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176 Over 70% Of Your Promotional Dollars Are Wasted - Let’s Fix That
Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session176
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By Daniel Lohman
5
2222 ratings
Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session176