176. Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand's gross sales, is often ineffective, with over 70% of spending wasted. The goal of trade marketing is to attract new customers and increase sales, not just incentivize existing customers. Optimizing trade marketing strategies can save brands money, allowing for greater investment in growth and innovation.

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session176