How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?

In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.

Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.

What You’ll Learn in This Episode

* Why imperfect, rapid action often beats waiting for the “perfect” mindset.

* The surprising routines Rachel used to build consistency in the early days.

* How to overcome fear of visibility and rejection by reframing your focus.

* Why messy daily action is actually mini exposure therapy for entrepreneurs.

* The truth about balancing motherhood, homeschooling, and running multiple businesses.

Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.

Resources & Links Mentioned in This Episode:

* Rachel’s blog + resources

* Rachel’s Viral Framework on YouTube

* Unfiltered by Rachel Pedersen

* Follow Rachel on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com