Marketing Like a Mother

In this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend? 😜), Mike Richardson, a real estate agent, entrepreneur, and dad, about the challenges and rewards of balancing entrepreneurship with family life. They dive into the importance of creating structure as a business owner, building relationships in business, and setting non-negotiables for both work and family. Mike shares insights on how his morning routines set him up for success, why understanding your personal priorities is key, and how to embrace patience and grace, both in business and in life.

Key Takeaways:

* Structure is Key: Having a solid morning routine and identifying non-negotiables in your calendar can help you stay grounded and focused as an entrepreneur.

* Relationships Matter: In any business, success often comes down to the quality of relationships you build with your clients and network.

* Grace and Patience: Giving yourself and others grace, along with practicing patience, can make a significant difference in managing both work and family responsibilities.

* Prioritize Wisely: Use the 80/20 rule to identify which tasks will provide the greatest results, and don’t overload your schedule with too many priorities at once.

* Self-Care First: Prioritizing yourself isn’t selfish—it’s essential. When you take care of yourself first, you’re better equipped to care for others and handle the demands of entrepreneurship.

Quotes:

* "You need to figure out your non-negotiables and build your life around them."

* "If I can control my morning, I’ve won half the day by noon."

* "You don’t have to do everything at once—prioritize what matters most to you."

* "Give yourself grace and patience; life isn’t always going to go according to plan, but that’s okay."

* "The relationships you build are your biggest asset in any business."

* "When you prioritize yourself first, you’re the best version of yourself for others."

* "It’s not about what happens to you; it’s about how you respond."

* "Success isn’t about doing everything, it’s about doing the right things that push your business forward."

* "Don’t trade one form of burnout for another—build a business that supports the life you want to live."

* "There’s no finish line in life; the key is learning to enjoy the process while pursuing your goals."

Resources Mentioned:

* Connect with Mike:

* Instagram: @mik3richardson

* Recommended Reading: The 12-Week Year (Book on goal setting and breaking down yearly goals into manageable time frames)

Want more help building a business and life you love? Click below to learn more!

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In this episode of Marketing Like a Mother, Olivia sits down with Joanne Homestead, the founder of Desk Plant Creatives and an expert in email copywriting and storytelling. Joanne shares her journey to embracing "audacious authenticity" in her business and explains how she helps soulful entrepreneurs infuse their emails with compelling stories that connect, compel, and sell. The conversation dives into the importance of storytelling in email marketing, offering practical advice for finding and incorporating stories into your emails…even if you're not a natural storyteller.

Key Takeaways:

* Audacious Authenticity: Embracing your true self in business can set you apart and make your marketing more genuine and impactful.

* Storytelling in Emails: Even a simple story or everyday observation can elevate your email content from 2D to 3D, making it more engaging and memorable.

* Practical Tips: Joanne provides actionable steps for collecting and using stories in your emails, whether through writing, voice memos, or a simple Google Doc.

* Email Sequences: Learn how to weave storytelling into welcome sequences, pre-launch sequences, and sales sequences to build trust and guide your audience toward taking action.

* Overcoming Email Writing Blocks: It’s okay if you can't stick to a rigid email schedule—just start writing and find a rhythm that works for you.

Quotes:

* "Storytelling takes your marketing content from 2D to 3D, creating a more immersive and engaging experience for your audience."

* "Don’t overthink it—just start writing and celebrate every time you connect with your audience through email."

* "Your words are like the music that sets the ambiance in your emails, helping create the emotional connection with your readers."

Resources Mentioned:

* Connect with Joanne:

* Instagram: @deskplant.creatives

* LinkedIn: Joanne Homestead

* Website: https://deskplantcreatives.com

* Free Guide: Three Simple Steps to Irresistibly Entertaining Emails That Sell

If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more marketing tips for a business and life you love, and don’t forget to check out Joanne’s free guide!

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Learn more about Olivia here.

In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works for you.

Key Takeaways:

* Separate Finances: Keeping personal and business finances distinct is crucial for clarity and effective money management.

* Magic Number: Identify your “magic number” for business finances, which includes your salary and business expenses, and use any overflow to build a financial buffer.

* Mindset Matters: Overcoming societal beliefs about money, such as the idea that women’s spending is “frivolous,” is key to financial empowerment.

* Buffer Account: Creating a business buffer account acts as insurance for your business, helping you maintain a steady income even in slower months.

* Challenge Traditional Advice: Emilie challenges the traditional "profit first" and "emergency fund" models, advocating for a simpler, more trust-based approach to financial management.

Resources Mentioned:

* Connect with Emilie:

* Instagram: @emilienutley

* Threads: Emilie Nutley on Threads

* Cashflow Confident: Emilie's group program launching in October, designed to help business owners manage their finances and pay themselves confidently.

If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on growing a life-first business, and don’t forget to connect with Emilie to learn more about taking control of your money!

Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

This week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann.

Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to improve their marketing and sales efforts.

In this episode, they talk about:

-How Elizabeth helps businesses with their tech and automation strategy

- How to overcome tech challenges and improve marketing and sales efforts

- Prioritizing tasks and using automation can save time and eliminate repetitive tasks

- Starting with a calendar link automation can streamline scheduling

- Automating the process of uploading Zoom recordings can save time and storage space

- And more!

Learn more about Elizabeth

Elizabeth Neumann is a Funnel Strategist & Tech Automation Specialist who supports driven Coaches & Course Creators with their Tech & Automation Strategy and Set up - so they can move their business forward, avoid tech fails and focus on serving their audience & clients.Visit Elizabeth's websiteDownload her Migration freebieElizabeth's LinkedInElizabeth's Facebook

Never miss an episode when you subscribe to our Substack!Learn more about Olivia here.

In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.

Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the challenges of maintaining objectivity during editing. She also talks about the importance of celebrating small milestones and the support system she built around her, including beta readers and external editors. The episode wraps up with a look at Olivia's marketing strategy for the book launch and an invitation to join the virtual launch party.

Tune in to hear the behind-the-scenes details of writing Hold My Juice Box and get inspired to tackle your own big projects, no matter how daunting they may seem.

Key Takeaways:

The importance of challenging mindset blocks like mom guilt.

Practical tips on fitting a big project into an already full schedule.

The value of external feedback and setting aside time to gain fresh perspectives on your work.

How to celebrate small wins along the journey to keep motivation high.

An inside look at the transition from writing to marketing a book.

Click below to get on the waitlist to be the first to hear about when the book drops + opportunities to win exclusive goodies, merch, and more!

Join the Book Waitlist

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.

Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.

Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.

In the episode, they discuss:

* How you as a business owner can begin to plan for maternity leave (or any extended leave!)

* How to transition from “my business is my baby” to “my business is my capable adolescent”

* What if you’re a solopreneur?

* How to build a business that’s “life-proof”

* What “maternity leave” actually looks like

* How to decrease your stress level while out on leave

* Alyson’s and Olivia's own maternity leave stories

* And more!

You can learn more about Alyson at https://www.mastermaternityleave.com or she is mastermaternityleave on social!

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.

Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way.

In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.

Lizzy and Michelle also discuss:

* The benefits of low cost offers

* Utilizing Voxer for coaching

* When to add a $9 offer to your business

* Whether to start with a freebie or low-ticket offer

* And more!

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.