Mastering the Spotlight with Kerry Barrett

 Emmy Award-Winning Journalist & PR Coach

In this episode, we sit down with Kerry Barrett, an Emmy award-winning journalist turned PR coach and on-camera communication expert. With years of experience on New York City’s biggest news stages, Kerry now helps business owners, executives, and entrepreneurs amplify their credibility through earned media.

Key Takeaways:

• From News Anchor to PR Coach: Kerry shares her journey from being a top news anchor in NYC to transitioning into a PR coach and media expert.
• The Power of Earned Media: Learn how earned media can elevate your brand, credibility, and visibility without relying on costly PR agencies.
• Mastering Media Appearances: Kerry breaks down the art of confidently pitching yourself to media outlets and excelling in on-camera interviews.
• Practical Tips for Business Owners: Simple, actionable strategies that entrepreneurs can implement to get media exposure and boost their brand.
• Avoiding Common Pitfalls: What to avoid when pitching to journalists and how to stand out in a crowded media landscape.

Episode Highlights:

• Kerry's top tips for entrepreneurs looking to get press coverage
• How to craft a pitch that catches the attention of journalists
• The importance of authenticity and storytelling in media appearances
• Overcoming fears of being on camera and excelling in interviews

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