Today, I’m sharing my conversation with Jessy Klein Fofana, which first aired on Shopify Masters just a week ago. Jessy was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. In this one, she shares some of the strategies she uses to build brand awareness, free PR, and beyond. Enjoy!

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