Entrepreneurs Exposed

Kasey Jones coaches, consults, and advises 100s of startup founders and entrepreneurs on all things brand positioning and growth strategy. A self proclaimed mix between Jocko Willink and Mr. Rogers, she is also Founder and CEO of Power Your Platform, and Solo CEO, a consulting and coaching company that helps entrepreneurs and CEOs use LinkedIn to build wildly profitable, freedom-based businesses. In this one, we get into Kasey’s journey as a founder, the importance of personal development in entrepreneurship, building a personal brand, and way more. Enjoy!

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Hannah Power is a Personal Brand + Performance Coach. She is on a mission to empower a million voices to start a movement with their message. Over the last 6 years she’s worked with and coached over 500 people, launched courses, written and Amazon #1 best seller, and spoken all over the world. In this one, we get into Hannah’s journey as a founder, and all the personal brand strategy you can handle, and much more. Enjoy!

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Over the last decade, Calvin Hamilton has helped build some of the biggest personal brands on social media, like GaryVee and Ryan Serhant. Today, at 25 years old he is building engine.fm: a tech-enabled agency specializing in podcast production, repurposing, and distribution. In this one, we discuss Calvin’s entrepreneurial journey, including the one email that landed him a job at Vayner media in New York. We also chat about the influence of Gary Vee, Ryan Serhant (both guys he’s worked for), and other big influencers; Calvin’s exits, including a very fortuitous sale to Serhant and much more. Enjoy! 

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Many know Evan Shapiro as the official, unofficial cartographer of the Media Universe. Using a very specific point of view, Shapiro has mapped the tech and entertainment ecosystem, and, through his essays on the Media War & Peace Newsletter, he helps chart Media’s future. In this one, we dive into the state of the media landscape today, and where Evan sees it going; the rise of the creator economy, and its impact on both media and commerce; we also talk about big tech, brand equity amongst the big names, the subscription economy, and much more. Enjoy!

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After leading several successful sales organizations in telecommunications and software, John Roman began investing in eCommerce companies. A college friend was launching BattlBox in early 2015, and he got involved. Today, John is the CEO. In this one, we discuss John’s experience and journey with Battlbox; the BattlBox sale to Emerge Brands, and the subsequent decision to buy-back the company just a few years later, and more. Enjoy!

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Brooke Lively is the Founder and President of Cathcap, a fractional CFO company designed to maximize law firm profitability. Since 2013, Brooke and her team have helped hundreds of firms make data-driven decisions to drive faster growth and more predictability in their businesses. In this one, we discuss when companies should hire a full time CFO; the options for firms to bring in fractional expertise; the rule of thirds to maximize operational efficiency as well as Brooke’s new book - Exit on Top. Enjoy!

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Today is my chat with Raz Romanescu, which first aired on Shopify Masters just this past week. Raz grew one of the largest Meme platforms to 60 million followers, launched a media empire 10PM Curfew, and founded his direct to consumer business Underlining. Underlining serves as the parent company to Tatbrow, Hide Cosmetics, and Nailboo. In this one we discuss the seeding process launching a new D2C brand; manufacturing and packaging, including how to vet suppliers and negotiate the terms you want; how to get free press from the likes of Forbes, BuzzFeed, Cosmopolitan, and other outlets, and much more. Enjoy!

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Joe Apfelbaum has trained over 1000 companies on how to leverage LinkedIn over the past 3 years and most recently how to use AI for business development and marketing. He is a digital marketing expert and the CEO of a marketing Agency that has been ranked on the INC5000 as one of the fastest growing private companies in the US. He is also the author of 5 books including his most recent book High Energy Networking. In this one, we explore how to build communities, course content, and recurring revenue. We also dive deep into LinkedIn, automation, AI, and how to get the most out of your audience. Enjoy!

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David Drebin is best known for his stunning limited edition artworks, which have been exhibited 100+ times at the world’s most prestigious galleries. With 25+ years of experience, he has worked with many iconic brands, including Mercedes, MTV, Nike, Coca-Cola, and many others. During his first-ever show in 2004, Elton John bought half of his pieces. David has also been featured in countless publications, including Vanity Fair, The New York Times Magazine, Rolling Stone, and Condé Nast Traveller. He has also published 10 art books that have sold thousands of copies worldwide. In this one, we dive into the world of art, entrepreneurship, scarcity, and lifestyle design. Enjoy!

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Timm Chiusano is the VP of content at Spectrum Reach, where he helps more than 2,000 companies achieve their marketing goals every year. On top of his day job, Timm is an entrepreneur, running a popular TikTok page, with content that’s garnered more than 1 million followers and over 50 million engagements. In this one, Timm outlines his social media strategy along with very actionable advice for anyone looking to build an audience online. Enjoy!

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