I spoke with David about:

- His early years as a PhD in philosophy and history, a strategy consultant and an executive at a digital printing company.

- His decision to start his own company (OurRitual) and why he and his co-founder chose to focus on the relationships market and to build a consumer company in Israel at a time when it was VERY unpopular.

- The research that they've done to crystalize the problems amongst couples and how they targeted and perfected their messaging for their initial audience.

- How their product works? Who are the main personas? And what do they get from using their solution in comparison to traditional therapy?

- Where are they now? and what are his / their biggest challenges to date?

- What tips he would like to give to aspiring entrepreneurs who are considering this space?

David is super nice and experienced, I really enjoyed our conversation :)

Enjoy!