#177: "If you can’t be first in a category, set up a new category you can be first in."
– A quote from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout, which we'll be discussing today. Specifically, the second chapter: "The Law of the Category."

Are you trying to figure out how to start your business but haven't yet found the ultimate idea to conquer the market? Then, the Law of the Category might just help you out. This episode aims to provide you with insights on how to differentiate and set apart your business, your product, or your service from the competition in the market. Enjoy!

Things Mentioned 

• The 22 Immutable Laws of Marketing von Al Ries und Jack Trout
• Law #2: The Law of the Category – Eric Sink
• The Law of the Category – Niklas Rosenberg
• How to Start a Business or Podcast From Scratch | Tim Ferriss
• $100M Offers –Alex Hormozi 

Nicola Flückiger

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• Email me with any feedback, ideas, or insights you've gained from the episodes: [email protected]