“This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle

On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself.

Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence.

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Personal Branding | Rich Cardona Media

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Brittany’s podcast Beyond Influential

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• 00:19 – Introduction
• 05:10 – About Brittany
• 05:52 – Personal branding
• 07:45 – Brittany’s experience as a lawyer
• 11:09 – Sunk cost fallacy
• 13:40 – Pursuing what you’re passionate about
• 16:45 – Brittany on Gary V’s personal brand
• 19:59 – Creating content and choosing your lane
• 23:07 – Content metrics
• 28:39 – Pivoting with your content
• 30:32 – Having your niche vs. going broad
• 32:22 – Brittany’s motivation
• 34:43 – The power of being true to yourself
• 37:24 – Finding and creating content to share
• 41:50 – Brittany’s podcast Beyond Influential
• 52:59 -  Where to find Brittany online

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How to connect with Brittany:

Website

Facebook

Instagram

Twitter

LinkedIn

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

[email protected]