You have likely read somewhere that content is the king and it is very important to make yourself stand out from the crowd. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks.

It isn’t always as easy as it may seem to create content that people want to share. Generating buzz is difficult when a content piece isn’t optimized for social media or wasn’t created with social-specific goals in mind. So here are 10 simple rules of content marketing in 2020 that will help you to gain good follower engagement.