In this episode, Amy and James have a discovery call to discuss James's current website and branding. They talk about his current branding, the long-term direction James wants to take his website.

SponsorsVercel

Vercel combines the best developer experience with an obsessive focus on end-user performance. Their platform enables frontend teams to do their best work. It is the best place to deploy any frontend app. Start by deploying with zero configuration to their global edge network. Scale dynamically to millions of pages without breaking a sweat.

For more information, visit Vercel.com

ZEAL is hiring!

Zeal is a computer software agency that delivers “the world’s most zealous” and custom solutions. The company plans and develops web and mobile applications that consistently help clients draw in customers, foster engagement, scale technologies, and ensure delivery.

Zeal believes that a business is “only as strong as” its team and cares about culture, values, a transparent process, leveling up, giving back, and providing excellent equipment. The company has staffers distributed throughout the United States, and as it continues to grow, Coding Zeal looks for collaborative, object-oriented, and organized individuals to apply for open roles.

For more information visit softwareresidency.com/careers

Show Notes

• 0:00 Introduction
• 0:46 Purpose of a Rebrand
• 2:51 Assessing the Current Brand Assets
• 8:52 Brainstorming Infrastructure
• 11:20 Sponsor - ZEAL
• 12:49 Visual Inspiration
  • Jason Lengstorf
  • Wes Bos
  • Josh w Comeau
• 20:26 Physical Collateral and Digital Asset Consideration
• 23:48 Sponsor - Vercel
• 25:00 More Visual Inspiration
  • Superbase
  • Amplication
  • Episode 5 - Design Episode
  • Coder Coder on YouTube
  • Ania Kubow on YouTube
  • Code Stacker on YouTube
  • Simon from Feed Hive on Instagram
• 28:49 Creating brand consistency
• 29:12 Different sections of the website
  • Joel Hooks and the Concept of a Digital Garden
• 32:27 Question - Handling Nitpicking and Too Many Chefs in the Kitchen
• 33:48 Leading the Client
  • Episode 6 - Freelancing (Part 1)
  • Episode 7 - Freelancing (Part 2)
• 34:44 Pricing
• 37:14 Picks and Plugs
• 37:31 James's Pick: Camera / Phone Mic - Rode Vide Micro
• 38:15 James's Plug - James Q Quick on YouTube
• 39:24 Amy's Pick - Fuse Reel Side Winder
• 40:10 Amy's Plug - Compressed.fm Podcast Newsletter
• 40:38 Official auth0 Rap Music Video
  • auth0 Official Channel on YouTube