Kate Toon is an award winning copywriter and she recently founded The Clever Copywriting School. Kate is one of Australia’s thought leaders in SEO copywriting and SEO consulting. Having worked with the likes of the RTA, Virgin Mobile, Symantec, American Express and Westpac Kate has built a killer process and earned considerable experience in all areas to do with writing persuasive and effective SEO copy that search engines love. Kate Toon is the preferred partner for copy for the Online Marketing Gurus and comes highly recommended (you should check out Kate’s SEO events in Melbourne and Sydney here).

In this episode we talk about:

* When did Kate Toon start a Podcast?

Why Hot Copy podcast?

Copywriting

The important part of being a copywriter

Two ears one approach to client tip

Question she gets a lot as a Copywriter

What customers really want?

Being in your clients shoes will make it all easier

The importance of being genuine with your customers and being passionate about what you do

Understanding your customers problems that they want to solve

The importance of the “So what” question

The importance of listing features and benefits of copywriting in web pages

How to resonate with people, and fit in

The feeling of doubt when starting a business

How was Kate intimidated by thousands of copywriters when she just started her business and how she was able to get back on track and get going?

The importance of being human and real so that people can relate to you

Kate’s advice to someone thinking of starting a podcast

The lessons she learned from the people’s feedback

Being brave enough to get it going

Why is Podcasting hot all of a sudden?

The rising and popularity of Podcast

What’s the advantage of podcasting with multiple hosts?

The trust that the host is building is the most important factor

Being yourself wherever you are, whatever medium you are on

How complicated it is to do a podcast?

What are the mistakes that new podcasters can avoid in the future

Underestimating the amount of time and choosing a co-host

When someone is considering a podcast as a medium, how do I know if it’s for me?

I think everything goes through it. For example, Belinda and I do this podcast. She’s super organized, and she writes scripts for everything and she always sounds like the clever one, and I’m like the funny one because I don’t write scripts. But then you start to get feedback from people, and they are like “I like the fact that you both are different and have different opinions. I like the fact that you make little jokes on the side.”

It’s a super intimate relationship if you think about podcasting because people are listening to you on walks or if they are doing something else. And your voice is going directly into their ears, and they are focusing just on you for 20-30 minutes. When do we ever listen to any of our friends like that or even our loved ones? It is quite a relationship that you form with someone. If you can brave enough to get it going, you could find somebody who would just fall in love with you.

How complicated is it to do a podcast?

It was very easy because I let Belinda doing all the technical stuff. I’m good at building websites and doing graphics. So I build websites, the graphics, the branding. I bought a mic and then I got the ScreenFlow software. I organize Libsyn to do our hosting, and I use Powerpress to get our podcasts into our blogs.