Heddels Blowout

18 - Denim History pt. 8; JEANS AT WAR!


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DATELINE DEC 14, 2020:  JEANS GO TO WAR! As the United States exited the Great Depression, the world had to contend with a few other new powers flexing their military might on a global stage. And America did so in denim! This episode, Reed and David explain the different military and domestic applications our fabric had during WWII and how wartime rationing would change the look and feel of jeans forever.

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