The Membership Mastery

18 - Direct to consumer ad specialist Nehal Kazim from Ad Pros talks failing fast and scaling your ad spend


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In this episode I speak with Nehal Kazim from Adpros.com 

Nehal Focuses on building out ad campaigns for direct to consumer subscription companies

We cover: 

How he switched between the sales person and the technician and how he eventually built out a team - even being a control freak.

How he designs things to fail quick so that he can then delve in and change quick.

There’s a significant cost to trying to get everything perfect, you need to overcome it. There are many ways to overcome it which Nehal gives a few ideas on.

Nehal has clients that spend thousands and thousands of $$$ on ads. He has clients spending $300K a month on ads!! He details his process, can you spend a 1$ and make a dollar!

Did you know that the screenshots people share in groups are often fake?

Some of the things Nehal said which I loved are…..

‘Whatever you think perfect is, it won’t be that!’

‘Think more in directional goals instead of metric focused goals’

‘The quality of the video doesn’t matter right now, it’s all about the content’

ROAS - Return on ad spend

...more
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The Membership MasteryBy Ryan Carruthers