How flow states can increase productivity, creativity, and well-being in customer success teamsIn this episode, host Maximilian Hoppe talks to Ewelina Hulboj – ICF-certified coach, customer success manager, and expert on flow states. Together, they dive deep into the world of “flow”: that mental state of maximum concentration, creativity, and ease – and why it's not just reserved for professional athletes.Ewelina explains how flow can be measured scientifically, why it is the ideal antidote to burnout, and how customer success teams can develop it step by step – without radical change, but with practical tools, small routines, and a clear goal.⏱️ Timestamps00:00 – Intro & introduction00:01:40 – What is flow, and how does it feel?00:03:30 – The 4 characteristics of flow: selfless, timeless, effortless, information-rich00:04:50 – Flow as a balance between challenge and ability00:06:30 – Flow in everyday work: QBRs, onboarding, creative tasks00:08:10 – Why coaching helps to really implement flow00:09:00 – What happens in the brain during flow: neurochemistry & brain waves00:12:00 – Why flow can prevent burnout00:13:45 – Why organizations still hesitate – and what needs to change00:16:20 – Task switching vs. deep work: How CS teams can work smarter00:18:20 – How can flow be measured? Examples of KPIs and coaching surveys00:21:15 – From churn calls to QBRs: Where flow has the greatest impact00:23:30 – Flow coaching in practice: Workshops, routines, reflection00:26:00 – What really motivates teams: Strengths, meaning, and self-efficacy00:28:00 – Flow as a response to overload – even in the change process00:31:00 – Flow in leadership: Being a role model, adapting processes, giving trust00:34:20 – Workshop structure: This is what flow coaching for teams looks like00:38:50 – Six practical tips for your first flow day00:42:30 – The underestimated lever: active breaks & recovery00:46:30 – Personal conclusion: how flow changed Ewelina's life00:48:50 – Where to learn more about Ewelina's work

🌐 Website: flow.flowachamy.org

🔗 LinkedIn: Ewelina Hulboj