In this episode of the B2B Messaging Podcast, we have Doug Flora, Redpanda's Head of Product Marketing, He shares his journey into product marketing and his approach to messaging which focuses on the importance of tailoring messages for various audiences, the unique challenges in larger enterprises, and maintaining alignment with core product value. 

He also highlights effective strategies for validating message impact, evolving messaging to meet changing needs, and the role of creativity and analytical thinking in crafting compelling content. 

Don't miss Doug's key advice on deep customer understanding, empathetic communication, and the power of listening for successful messaging. Tune in now!