Join us in this episode of the B2B Messaging Podcast with Mitch Comstock, Senior Product Marketing Manager at LeadIQ. Mitch shares how his background in history shaped his storytelling in marketing. 

Discover LeadIQ's customer-centric approach to crafting messaging and positioning. Mitch emphasizes the importance of research, market evaluation, and competitor analysis to target customers effectively. 

Learn about Lead iq's method of message testing through tracking conversion rates, customer reviews, and feedback from the sales team. Hear Mitch's insights into the ongoing strategies to improve messaging, including staying attuned to market trends and understanding buyer intelligence. 

Tune in now!

In this episode, join us with Anna Kovalenko, former senior product marketing manager at VelocityEHS. She shares her six-year journey in product marketing and how she transitioned from product management to product marketing. 

Learn how her team at Velocity shapes messaging to fit customer needs and safety. Anna talks about the importance of research, working with target customers, and how teamwork helps create powerful messages. 

She also shares a memorable experience in risk management that opened new doors for her. Get practical tips and insights into messaging, go-to-market strategies, and more. Tune in now!

In this episode, Allison Wallace, a Product Marketing Manager at SketchUp. 

We discuss Allison's unconventional path to product marketing and delve into SketchUp's collaborative messaging process. 

The conversation highlights effective techniques for evaluating messaging, utilizing customer insights, and refining strategies for impactful communication.

In this episode of the B2B Messaging Podcast, join us with Varun Jaitly, the Director of Product Marketing at Cloudera. Varun shares his journey from an engineering start to the dynamic world of product marketing, via tech journalism. 

Discover Cloudera's collaborative approach to messaging, where product marketing, sales, and tech trends converge. Learn the importance of data-driven decisions with metrics like web traffic, as well as the power of qualitative feedback in shaping messages. 

Varun shares about kick starting his product marketing journey in a startup and his early projects there. He underscores the necessity of customer engagement and leveraging platforms like LinkedIn. Tune in for such insights now!

In this episode of the B2B Messaging podcast, join our conversation with Shriti Jaiswal, Product Marketing Manager at StreetLight Data. Discover Shriti's unique journey from engineering to brand management to product marketing. 

Learn how Streetlight focuses on research and customer insights to drive compelling messaging. Find out how they continually optimize their go-to-market strategy through message testing, buyer intelligence, and real-time feedback. 

Shriti sheds light on the significance of adaptability, ongoing learning, and the art of asking "why." 

Tune in for more such insights now!

In this episode of the B2B Messaging Podcast, as we sit with Inbar Yagur, Director of Content and Product Marketing at Lusha, the film artist turned marketing maestro steering Lusha’s content and marketing initiatives, Inbar shares her unexpected journey into product marketing. 

Lusha’s messaging evolution shines through as they pivot from individual-centric approaches to embracing the entirety of sales and marketing teams. Join us as Inbar underscores collaboration, relentless testing, and user understanding as pivotal in creating resonant messages.
 
Learn about the quid pro quo between messaging, positioning, and website copy. Drawing from her vast experience, Inbar also emphasizes the need for transparency in a world of information overload. Tune in for such insights now!

In this episode of the B2B Messaging Podcast, we have Doug Flora, Redpanda's Head of Product Marketing, He shares his journey into product marketing and his approach to messaging which focuses on the importance of tailoring messages for various audiences, the unique challenges in larger enterprises, and maintaining alignment with core product value. 

He also highlights effective strategies for validating message impact, evolving messaging to meet changing needs, and the role of creativity and analytical thinking in crafting compelling content. 

Don't miss Doug's key advice on deep customer understanding, empathetic communication, and the power of listening for successful messaging. Tune in now!

In this episode of the B2B Messaging Podcast, we have Dana Pellegrini, product marketing manager at Degreed. She shares her journey into product marketing and the strategies they utilize in crafting effective messaging. 

Learn how at Degreed they combine research, buyer understanding, and market trends to inform their messaging. Dana emphasizes the role of feedback, both qualitative and quantitative, in assessing the effectiveness of messaging and the importance of balancing creativity and analytical thinking. 

She also discusses Degreed's unique approach to product pages and how listening actively to clients and the market can yield brilliant insights and solutions.Tune in now!

In this episode of the B2B Messaging podcast, we sit down with Alex Virden, Director of Product Marketing at Metadata. Alex shares her product marketing journey and the go-to-market strategies at Metadata along with how active listening and continuous feedback from teams inform their messaging.

Alex highlights the importance of regular A/B testing, conversion rates monitoring, and direct feedback from marketers to measure message effectiveness. Learn how they update their messaging at Metadata and the impactful projects Alex took part in. 

She offers advice on staying open-minded, being curious, and regular writing as a way to master B2B marketing messaging. Don't miss Alex's career advice about constant learning and embracing change in the dynamic world of marketing. Tune in now!

In this episode of the B2B Messaging podcast, we have Jarrad Hubbard, former Director of Product Marketing at Daily Pay. Jarrad shares his journey from sales to product marketing, driven by the need to bridge customer insights and internal teams. 

Learn about Daily Pay's collaborative messaging approach and improvement in it by integrating voice of customer and field feedback. Discover how they use A/B testing, feedback from the sales team and user behavior analysis to refine messaging and validate its effectiveness. 

Jarrad shares useful tips on crafting compelling messaging and emphasizes meeting with customers regularly for optimizing it. Don't miss this insightful chat with Jarrad on successful product marketing and messaging strategies. Tune in now!