In this episode of the B2B Messaging Podcast, as we sit with Inbar Yagur, Director of Content and Product Marketing at Lusha, the film artist turned marketing maestro steering Lusha’s content and marketing initiatives, Inbar shares her unexpected journey into product marketing. 

Lusha’s messaging evolution shines through as they pivot from individual-centric approaches to embracing the entirety of sales and marketing teams. Join us as Inbar underscores collaboration, relentless testing, and user understanding as pivotal in creating resonant messages.
 
Learn about the quid pro quo between messaging, positioning, and website copy. Drawing from her vast experience, Inbar also emphasizes the need for transparency in a world of information overload. Tune in for such insights now!