<p>Digital marketing expert and best-selling author Jay Baer says that the difference between helping and selling is just two letters. But those two letters are critically important to the success of your business in the age of information overload. Jay explains how smart marketing is about help not hype. This episode is jam packed with incredible information!</p>

Digital marketing expert and best-selling author Jay Baer says that the difference between helping and selling is just two letters. But those two letters are critically important to the success of your business in the age of information overload. Jay explains how smart marketing is about help not hype. This episode is jam packed with incredible information!

18: Jay Baer - YOUTILITY: Why Smart Marketing Is About Help Not Hype

The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.

A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.

We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.

Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.

Business

Entrepreneurship

Marketing

The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal. Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.

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18: Jay Baer - YOUTILITY: Why Smart Marketing Is About Help Not Hype

18: Jay Baer - YOUTILITY: Why Smart Marketing Is About Help Not Hype