Going Direct Conversations

#18 Megan Lightcap & Yoni Rechtman — Investing In Creators, Small Business, & The American Dream


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Jordan Wolfe sits down with Megan Lightcap and Yoni Rechtman from Slow Ventures for a deep dive into how the creator economy is intersecting with small businesses and real-world entrepreneurship.


Megan shares Slow’s unique approach to investing in creators at the holding company level. She explains why the long tail of the creator economy matters and how Slow backs creator-entrepreneurs.


Yoni talks about his thesis on long-tail, real-world entrepreneurship, and how Slow is building a portfolio of vertically integrated companies that are enabling the next-generation of small businesses.


Follow Jordan on X: https://x.com/jrwolfe


🔗 Follow Megan & Yoni:

Megan on X: @mmlightcap

Yoni on X: @yrechtman

Slow Ventures: https://slow.co/

Yoni’s Substack: https://99d.substack.com/.


People and Resources that influence Megan:

Glow with Ava: @glowwithava

Podcast: The Art of Accomplishment by Joe Hudson and Brett Kistler - https://open.spotify.com/show/6MjoHFfLmNgo0Msais7IJ2?si=283f71bd3eb84ffc


People and Resources that influence Yoni:

Megan Lightcap: @mmlightcap

Podcast: House of R by The Ringer https://open.spotify.com/show/4GyqecnSWZxUGNEUqJNNT7?si=71d4db3c11e14ed6


Chapters:

00:00 Introduction

01:02 What is a Creator?

03:23 The Power of the Long Tail in the Creator Economy

05:18 Coordinating the Creator Economy

10:22 Trends Coming Together to Create a Bi-Modal Economy

14:43 Slow Ventures SMB Investment Thesis

19:11 Slow Ventures Creator Fund

21:10 Is Private Equity Killing the American Dream?

27:28 Problem with Gig Work

30:04 Investing in Creator Holding Companies

33:39 Are there Limited Opportunities with the Creator Fund Model?

35:52 Building Creator Ecosystems

39:18 Some Slow Venture SMB Investments

41:11 Tech-Enabled Buyouts

45:49 Slow Ventures Investment Criteria

46:58 Megan's Underlying Motivations

51:13 Yoni's Underlying Motivations

54:46 People and Resources that Influence Megan and Yoni

59:22 Where to Find Megan and Yoni


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🎧 Listen on Spotify: https://spoti.fi/3SjDliK

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663



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Going Direct ConversationsBy Going Direct