The Mastery Diaries - Clicks, Growth, and Lessons on the Entrepreneurial Path

18. The Customer Avatar - A Powerful Tool For Your Business


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In this episode, we talk about the importance of a customer avatar to your business. It helps with messaging, creating a better product, providing a customized experience, getting inspiration for content marketing, and more efficient allocation of your time and money. Do you have a customer avatar for your business?

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The Mastery Diaries - Clicks, Growth, and Lessons on the Entrepreneurial PathBy Emmi McCabe