It has been a hot minute (this will get dated fast..) and I apologize! In this episode I talk a little bit about the psychological struggles of building a business while being a mom...or being a mom while building a business. What does it really take to for me to keep my sanity while taking care of three children, keeping my marriage intact, not living too much like a slob, and buidling a profitable business? I do believe that building a business is first a mental game. There is a mental toughness and perspective required to keep calm and stay consistent.

Want to find out more about what I do? Visit my website:

https://emmimccabe.com

Want to see the video version? Check me out on YouTube:

https://YouTUBE.com/@emmimccabe

It has been so fun learning how to build a business! One of my favorite things to learn about is marketing. Probably because I used to undervalue and underestimate it before. But as I am trying to build this business and get more people into my world, it's been a pleasant surprise to learn that marketing is actually fun and not icky! Today I want to share a marketing concept that has completely blown my mind and provides me with hours of fun just thinking about it and strategizing based on this concept. It feels personal and genuine to me, not icky like how I used to think about sales and marketing.

Want to learn more about me and what I do? Visit my place (website)!

https://emmimccabe.com

When learning how to become an entrepreneur, we usually focus on learning the technical side of things - finances, product development, marketing and sales, etc.. However, emotional control and regulation is just as important and can have a bigger impact on our success in building our businesses. Today we're going to talk about why it's so important to have emotional control, what it means, and how we can be better at regulating our emotions.

In this episode, we talk about a cognitive phenomenon that can cost you as much as 40% of your focus. We'll talk about what causes it, what makes it worse, and practical ways we can minimize this silent killer and get more focused and present to our tasks and projects so that we can produce our best work yet!

In this episode, we talk about the importance of a customer avatar to your business. It helps with messaging, creating a better product, providing a customized experience, getting inspiration for content marketing, and more efficient allocation of your time and money. Do you have a customer avatar for your business?

When we look at successful entrepreneurs, we don't see the many years of "failure" that preceded their success. In this episode, we talk about what it takes to keep trying even in the face of many years of setbacks. We take a brief look at some example entrepreneurs who have found success after long years of failure. Then we take a look at traits they have in common. Finally, we examine how we as entrepreneurs in the midst of the grind can develop persistence and resilience to become successful.

As entrepreneurs, we're often so busy and buried in working on multiple projects. It can be extremely hard to be organized and plan everything. When I was a teacher, I was busy with all the things, multiple classes across multiple grades along with a handful of extracurricular activities. I was forced to find a planning system that would really work. I share that system with you in this episode. I have found it exponentially more effective than the typical paper planner or digital planner. I hope you find it helpful, too!

In this episode, I talk about what it took to finally get from dreamer to doer when it came to going into business for myself. I talk about the key mindset shifts I had to make as well as the practical steps in order to get to my first sale. The hardest part in this stage of entrepreneurship is just getting started. How do we get to a point where we know what to do and act on it? How can we overcome the fear and false beliefs we subconsciously struggle with when it comes to putting ourselves out there and in looking for customers?

It's just one of those days. Do you ever feel so bad emotionally that you just don't feel like you have the strength to do what needs to be done? Or you just can't seem to show up for yourself? That's what we're dealing with today.

In this episode, I share something really powerful from The Willpower Instinct by Kelly McGonigal. I think that it's a game changer in how we think about goals.