It has been so fun learning how to build a business! One of my favorite things to learn about is marketing. Probably because I used to undervalue and underestimate it before. But as I am trying to build this business and get more people into my world, it's been a pleasant surprise to learn that marketing is actually fun and not icky! Today I want to share a marketing concept that has completely blown my mind and provides me with hours of fun just thinking about it and strategizing based on this concept. It feels personal and genuine to me, not icky like how I used to think about sales and marketing.

Want to learn more about me and what I do? Visit my place (website)!

https://emmimccabe.com