Brandon Allen is a leadership and strategic planning coach and consultant with the Business Blueprint. After more than a decade of experience in corporate America he has refined his uncanny knack for seeing other business owner’s vision and putting that into an actionable plan for success.

Brandon Allen has helped entrepreneurs become New York Times best sellers, get on the Inc. 500 list as well as other accomplishments.

In this episode, Dr. Matthew Norton speaks with Brandon Allen about:

| What inspired Brandon to make the shift from the corporate world to entrepreneurship

| Overcoming the Resistance

| What Total Experience Design is and why it matters

| How to create experiences for the customer from the “inside out”

| The metric that is 5x more important than new customer acquisition, new products and services, or optimized pricing

| How everything you do contributes to an experience

| The crucial importance of defining vision at the formation of a business (and why you need to be open to iteration in the process of growing your business)

| The importance of consistency and clarity in the leaders’ daily activities

| …and more!

Don’t forget to stick around after the interview for the Mindfluence Revolution Success Challenge of the Week!

You can connect with Brandon Allen on his site:

New Work Revolution

The New Work Revolution Podcast

Mentioned in the Show:

The War of Art by Steven Pressfield

The Total Experience Design by Brandon Allen

Did you enjoy the show? Let us know in the comments section below and share with others who might enjoy as well!

We would also be grateful for a rating & review in iTunes – it will help others find this great content!