Telemedicine is an extremely broad category, one with many different functions and approaches. On this week's episode, Shawn & Ivan are joined by Tony Cairo of Anipanion to talk about the different segments that companies are targeting in telemedicine. Tony recommends Good to Great by Jim Collins (amzn.to/2CpLJXc). Learn more about Anipanion at anipanion.com. Visit us online at veterinaryinnovationpodcast.com Follow us on Twitter @VetInnPodcast and Facebook @VeterinaryInnovationPodcast.