In this episode of the Small Town Roofer podcast, host Scott converses with Jonathan Starry from Steadfast Roofing in Florida. Jonathan recounts his transition from a white-collar job to the roofing industry, emphasizing the values of integrity and customer service that guide his business. They discuss the challenges and trends in the Florida roofing market, including the importance of referrals and maintaining a strong community presence. Jonathan highlights the significance of educating customers and building relationships with manufacturers. The episode underscores the importance of adaptability, effective marketing strategies, and a reliable workforce in achieving success in the roofing industry.

Show Highlights:

• Transition from a white-collar job to the roofing industry
• Core values guiding business operations, including integrity and customer service
• Current state and trends in the roofing market in Florida
• Challenges in lead generation and the impact of seasonal fluctuations
• Importance of referrals and word-of-mouth marketing
• Strategies for maintaining a strong brand presence and reputation
• Hiring practices and the significance of a reliable workforce
• Customer education regarding roofing materials and services
• Building relationships with manufacturers for quality products
• Adaptability and strategic decision-making in a competitive market

Links and Resources

Rainstoppers Roofing: Visit Website

Website: Steadfast Roofing

LinkedIn: Jonathan Starry