Small Town Roofer

In this episode of the Small Town Roofer Podcast, host Scott converses with Nick Branon, owner of Hero Roofing. Nick shares his journey from working in a restaurant to entering the roofing industry in 2017, eventually founding Hero Roofing in 2018. They discuss the importance of exceptional customer service, industry accolades, and education in sales. Nick emphasizes building trust with clients and the significance of personal connections. The episode also highlights the structure of Nick's team, effective delegation, and handling customer complaints to maintain a positive reputation. Overall, it underscores the value of customer satisfaction and collaboration in the roofing business.

• Nick Branon's transition from the restaurant industry to roofing sales.
• The founding and mission of Hero Roofing, focusing on exceptional customer service.
• The significance of industry accolades and recognitions in differentiating a roofing business.
• The role of education and continuous learning in sales strategies.
• The structure and organization of the team at Hero Roofing.
• The importance of personal connections and trust-building with clients.
• Strategies for handling customer complaints and turning negative experiences into positive outcomes.
• The challenges of collaboration and knowledge sharing within the roofing industry.
• The impact of a well-trained team on customer experience and business growth.
• The value of community and networking among roofing professionals for collective success.

• Rainstoppers Roofing: Visit Website
• Website: Hero Roofing

In this episode of the Small Town Roofer podcast, the host chats with Ricky McGrath from AXL Roofing in Houston, Texas. Ricky shares his journey into the roofing industry, detailing his early exposure to construction and his eventual return to the field after a stint in retail. They discuss the operational aspects of his business, including the challenges posed by Texas weather, the importance of crew welfare, and the use of technology like drones and CRM systems. Ricky emphasizes the value of strong subcontractor relationships, continuous learning, and delivering exceptional service to differentiate in a competitive market.

• Ricky McGrath's journey into the roofing business and early experiences in construction.
• Differences in weather conditions between Texas and other regions, particularly affecting roofing work.
• Challenges faced in residential versus commercial construction projects.
• Importance of maintaining strong relationships with subcontractors and effective communication.
• The role of technology in the roofing industry, including the use of drones and CRM systems.
• Impact of COVID-19 on the construction industry and the need for adaptation.
• Crew welfare and workplace environment improvements to enhance productivity.
• Dynamics of partnership in business and the distribution of responsibilities.
• Strategies for maximizing productivity and profitability in roofing projects.
• Emphasis on delivering quality service and building a solid portfolio to attract clients.

Rainstoppers Roofing: Visit Website

Website: AxlRoofing

In this episode of the Small Town Roofer podcast, host Scott Tebay and guest Trey Venture from Roof Rangers delve into the roofing industry. Trey recounts his experience at the Top Rep conference in Columbus, Ohio, where he brought two salespeople to enhance their skills. He emphasizes the importance of continuous training, innovative cost management strategies like escrow accounts for unexpected expenses, and effective decision-making. Trey also discusses his business structure, which includes subcontractors and a small sales team, and his journey from construction to focusing on roofing. The episode highlights Trey's commitment to professional growth and improving his team's capabilities.

• Importance of training and development for sales teams in the roofing industry.
• Insights from attending the "Top Rep" conference and its impact on business practices.
• Innovative strategies for managing costs and customer expectations, including escrow accounts for unexpected expenses.
• Business structure involving subcontractors and a small sales team.
• Challenges in decision-making and the need for effective training and delegation.
• Success factors contributing to significant revenue milestones in the roofing business.
• Importance of reliability and responsiveness in customer engagement.
• Strategies for adapting business operations during winter months.
• Focus on continuous improvement and skill enhancement for team members.
• Future aspirations for work-life balance and personal growth alongside business success.

Rainstoppers Roofing: Visit Website

Website: The Roof Rangers

LinkedIn: Trey Venture

In this episode of the Small Town Roofer podcast, host Scott converses with Jonathan Starry from Steadfast Roofing in Florida. Jonathan recounts his transition from a white-collar job to the roofing industry, emphasizing the values of integrity and customer service that guide his business. They discuss the challenges and trends in the Florida roofing market, including the importance of referrals and maintaining a strong community presence. Jonathan highlights the significance of educating customers and building relationships with manufacturers. The episode underscores the importance of adaptability, effective marketing strategies, and a reliable workforce in achieving success in the roofing industry.

• Transition from a white-collar job to the roofing industry
• Core values guiding business operations, including integrity and customer service
• Current state and trends in the roofing market in Florida
• Challenges in lead generation and the impact of seasonal fluctuations
• Importance of referrals and word-of-mouth marketing
• Strategies for maintaining a strong brand presence and reputation
• Hiring practices and the significance of a reliable workforce
• Customer education regarding roofing materials and services
• Building relationships with manufacturers for quality products
• Adaptability and strategic decision-making in a competitive market

Rainstoppers Roofing: Visit Website

Website: Steadfast Roofing

LinkedIn: Jonathan Starry

In this episode of the Small Town Roofer podcast, the host Scott Tebay converses with Travis Sliger, owner of 4Ever Metal Roofing. Travis shares his journey in the roofing industry, emphasizing his company's focus on metal roofing due to its durability and long-term value. They discuss the growing popularity of metal roofs, the importance of quality materials and installation, and the need for customer education on maintenance. Travis highlights the challenges of competing with lower-cost options and the significance of branding and customer qualification. The episode offers valuable insights into the benefits and challenges of metal roofing, aiming to educate both contractors and homeowners.

• Overview of the roofing industry with a focus on metal roofing.
• Speaker's background and journey in the roofing business.
• Specialization in metal roofing and its growing popularity in the residential market.
• Discussion of the advantages and challenges of metal roofing compared to asphalt shingles.
• Importance of quality materials and proper installation techniques for metal roofs.
• Common misconceptions about metal roofing maintenance and longevity.
• Strategies for effectively qualifying potential customers and understanding their needs.
• Insights into managing material waste and efficient ordering processes in roofing projects.
• The significance of branding and customer education in the roofing industry.
• Emphasis on collaboration and knowledge sharing among roofing professionals.

Rainstoppers Roofing: Visit Website

4Ever Metal Roofing: Visit Website

Connect with Travis Sliger on LinkedIn: LinkedIn Profile

In this episode of the Small Town Roofer Podcast, Scott interviews Gavin Shenhav from Masterlyne Corporation. They delve into Gavin's journey in the roofing industry, highlighting his transition from construction sales to founding his own business. Gavin shares his unique approach to customer care and lead generation through door knocking. He discusses the structure of his team, which includes canvassers and sales representatives, and the importance of training and maintaining high standards for subcontracted crews. The conversation also touches on the benefits of using a CRM system to streamline operations and improve customer communication.

• Gavin's background in the roofing business
• Approach to customer care
• Process of generating leads through door knocking
• Insights into the roofing industry
• Journey from construction sales to starting his own business
• Canvassing and lead generation approach
• Transitioning leads to sales representatives
• Discussion about door knocking and its effectiveness
• Lead generation methods and challenges

Website: Masterlyne Corporation

In this episode of the Small Town Roofer podcast, host Scott Tebay interviews Joel Patzke, owner of True Work Roofing in Houston, Texas. Joel shares his journey from the restaurant industry to roofing, emphasizing the importance of customer service and ethical business practices. He discusses the unique challenges of the Houston market, including fierce competition and the need for innovative marketing strategies. Joel highlights his company's focus on community engagement, quality workmanship, and using technology to enhance customer experience. The conversation also covers the ethical and practical challenges of roofing in extreme weather, stressing the importance of crew safety and long-term relationships.

Show Highlights:

• Building a strong presence in local neighborhoods
• Challenges of building a reliable team and reducing turnover
• Emphasis on customer experience, communication, cleanliness, and quality work
• Use of technology to enhance customer experience and streamline operations
• Satisfaction derived from providing quality service in the home service industry
• Importance of honesty, accountability, and customer-centric values
• Challenges of roofing in extreme weather conditions, particularly the intense heat in Texas and Arizona
• Ethical considerations of delaying roofing projects due to extreme weather
• Use of contract labor and the importance of building long-term relationships with the crew
• Shared commitment to improving the roofing industry and supporting others in the industry

Links and Resources:

• Trueworks Roofing
• LinkedIn Profile of Joel Patzke

In this episode of the Small Town Rural Podcast, host Scott and Johna Charles, Director of Marketing at Rain Stoppers Roofing and co-founder of Orbit Media, discuss a new, simplified quote presentation system. They explain how the new template includes essential details like roof system options, color choices, pricing, and warranty information, making it easier for customers to understand and decide. Additionally, Johna talks about a new website page designed to help customers visualize different roof colors through a gallery of real-life examples. The episode emphasizes the importance of enhancing customer experience and improving online presence.

• New quote presentation system
• Simplified template for presenting quotes to customers
• Importance of simplifying the quoting process
• Positive feedback from customers on the new system
• Tailored quoting templates for different types of customers
• New website page to help customers visualize different roof colors
• Functionality of the website page
• Importance of providing visual tools for customers
• Value of the new system for the company's website
• Encouragement to consider implementing a similar format with other quoting software

• Rain Stoppers Roofing

In this podcast episode, Scott Tebay and Patrick Carr from Blue Collar Media Group delve into the challenges of podcasting and the decline in its popularity post-pandemic. Patrick shares his journey of founding Blue Collar Media Group after financial struggles, focusing on creating high-quality video content for contractors. They discuss the importance of diversifying marketing strategies, the impact of social media changes on advertising, and the significance of attending industry conferences. The conversation also touches on personal growth, overcoming fears, and the value of maintaining routines and addressing mental health issues for achieving professional and personal success.

Show Highlights:

• Challenges of podcasting and the decline in popularity of podcasts post-pandemic
• Starting a company after facing financial difficulties
• Importance of diversifying marketing strategies
• Services offered by Blue Collar Media Group
• Overcoming fear of public speaking and being on camera
• Importance of routine and identity in maintaining consistency
• Personal struggles and battles faced by men
• Importance of finding one's niche and overcoming fears
• Starting each day with a fresh perspective and striving for improvement
• Developing positive habits and the power of perseverance
• Strategies for overcoming morning inertia and starting the day with purpose
• The value of time and the significance of each day
• Anxiety and mental health
• Significance of attention and community engagement in business

Show Notes and Resources

Links and Resources:

• Website: Blue Collar Media Group
• Instagram: @thebluecollarmediagroup
• LinkedIn: Patrick R. Carr

In this podcast episode, Scott and Johna welcome Brad Akers to the show. Brad brings his expertise to the table, delving into effective marketing strategies tailored for roofing contractors. He highlights the critical nature of fully comprehending the expenses involved in customer acquisition, which encompasses not only the direct costs but also management fees. Brad stresses the importance of monitoring a range of metrics that extend past the simple cost per lead. He provides recommendations on setting a marketing budget that is conducive to business expansion, underlining the necessity of expanding advertising efforts beyond the usual suspects of Google and Facebook. Brad champions the use of neighborhood marketing, the power of referrals, and active participation on social media platforms as methods to reduce acquisition costs. He encourages listeners to view customer acquisition through the lens of real estate investment. Brad's insights are invaluable for contractors who are focused on refining their marketing strategies to foster sustainable business growth.

Show Highlights:

• Brad Akers' expertise in the roofing and contracting business
• Brad's background in the construction industry and roofing distribution
• Starting and selling a successful marketing agency for roofing contractors
• Challenges of business growth, seeking advice, and making strategic decisions
• Tailoring advice to fit one's own business model
• Importance of neighborhood marketing and referrals for quality leads
• Organizing a process for neighborhood marketing and the concept of the four growth engines
• Effectiveness of boosting Facebook posts for neighborhood marketing
• Customer acquisition cost (CAC) and tracking metrics beyond cost per lead
• Managing costs and maximizing returns in marketing for roofing contractors

Links and Resources:

Brad’s Website

Brad’s Linkedin

BGB Enterprises