Here's what most people don't realize about "in the moment" content: it takes a lot of planning. In this episode, Emma unpacks the unrealistic expectation that your content needs to be created in real time to be effective, and why trying to post immediately is often the fastest way to stall your momentum. She offers a behind-the-scenes look at what it actually takes to pull off real-time content at events, and why even your favorite creators aren't doing what you think they are. You'll learn how to build a content system that frees up your time, protects your energy, and still makes your audience feel deeply connected to you and your brand. If you're ready to learn how to make your content feel authentic without tying yourself to your phone 24/7, this is your roadmap.

Listen in as Emma explains:

• A mindset shift for creating high-impact content without the stress

• How to prep for events so your content captures the full story

• What "B-roll" content is and why it's your new best friend

And so much more!

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