Welcome back for part 2 of our 4-part series on all things capital campaigns!  Last week, Andrew and Rhen explored feasibility studies.  This week, they're tackling the critical preparation phase—that crucial period between your feasibility study and your first campaign ask.  


As Andrew emphasizes throughout this episode, the preparation phase is about winning the game on paper.  This is when your organization strategizes, prepares, and researches.  Andrew and Rhen walk through every strategic and administrative thing that needs to happen before you make your first campaign ask. Skip this phase, and you risk missing critical details, approaching donors unprepared, or worse! Like the feasibility study, this phase is an investment in your long-term success. Don't shortcut it—your campaign depends on getting this right.


To access Petrus's campaign preparation guide that Rhen mentions in the episode, please click HERE.