This month's marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram's powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we're looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you're running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we've got a well-rounded briefing on what's new and what actually matters.

Listen in as Emma explains:

• Why Instagram's new Edits app could give your Reels a competitive edge

• The small content shift that boosted reach by 30% in internal Instagram tests

• What TikTok's new live DMs mean for real-time lead generation

And much, much more!

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