“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson

On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.

Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.

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Personal Branding | Rich Cardona Media

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Build Your Tribe Podcast

InstaClubHub

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• 00:09 – Introduction
• 03:07 – About Brock
• 05:10 – Working with family
• 09:42 – How Brock became a social media expert
• 13:33 – Student entrepreneurship
• 16:42 – Why Instagram is important to businesses
• 18:51 – How organic growth is still possible on Instagram
• 22:30 – Instagram Reels
• 24:55 – Repurposing content for Instagram
• 30:55 – More on Instagram Reels
• 37:01 – Creating a call to action
• 38:16 – Going viral
• 40:53 – Cover photos on Instagram Reels
• 41:58 – 30 Days of Reels
• 44:10 – Batching content
• 48:35 – Converting followers into clients
• 51:14 – Where to find Brock online
• 54:22 – Rich’s closing thoughts

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How to connect with Brock:

Instagram

InstaClubHub

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

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