April Porter and guest, Carl Udler, discuss the intricacies of the franchising industry, emphasizing the importance of relationships and networking. They explore the unique aspects of franchising, including the roles of franchisors and franchisees, and the necessity of trusted suppliers. The discussion shifts to the critical role of technology in franchise operations, particularly in cybersecurity and the use of digital menu boards. Carl shares insights on proactive business strategies, the cost of cybersecurity versus potential losses, and affordable solutions for small businesses. The conversation concludes with a focus on the ROI of digital menu boards and the importance of training and development in the franchise sector.

With over 25 years of professional experience,15 of which has focused on the franchise industry, Carl Udler possesses a rare blend of technology expertise combined with Certified Franchise Executive (CFE) and Certified Foodservice Technology Professional (CFTP) industry credentials. As a senior director at Hughes, Carl provides valuable guidance to Franchisors and retailers on a broad range of technologies, processes, networking best practices, and cybersecurity solutions, enabling them to solve the types of concrete challenges that impact business, customers and ROI.

Carl routinely evaluates market forces and shares insights based on what he sees happening in the marketplace at industry events and on social media. He is active with the International Franchise Association, International Food & Beverage Technology Association, and Conexxus. Carl’s professional experience, background and MBA contribute to the data driven approach he applies when working with enterprises to identify their needs and then match the right solution to meet those needs.

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