Hey there, friend! Welcome back to another episode of The B-Word! Today, we’re diving into something incredibly near and dear to my heart: finding your purpose. If you’ve been feeling stuck or unfulfilled in your career, this episode is tailor-made for you.

In this episode, we dive into the inspiring journey of Jackie, the founder of People Principles, a unique recruiting and HR firm. Jackie shares her unconventional path, starting from her college days studying human resources, to her early career in corporate recruiting, and eventually becoming an entrepreneur. She discusses the challenges and pivotal moments that led her to create and scale her own business, emphasizing the importance of focusing on core strengths and providing exceptional service to clients.

In this episode, you'll learn:

• [05:00] Identifying the Need for Strategic HR Help in Startups
• [11:00] Overcoming the Fear of Being a Recruiting Firm
• [14:00] Differentiating People Principles from Traditional Recruiting Firms
• [17:00] Key Challenges and Decisions in Scaling the Business
• [20:00] Hiring and Building the Team
• [23:00] Lessons Learned and Advice for Aspiring Entrepreneurs