"Why isn’t my email list growing when I’m giving away so many freebies?”

Here’s the truth: It’s not your content. It’s not even your audience. It’s your approach. If you're slapping the same lead magnet across LinkedIn, Instagram, and Pinterest without tweaking it for the platform, it’s no wonder you're hearing crickets.

In this episode, I’m breaking down why traditional freebies are burning out your audience, what’s actually working for me to grow my email list by hundreds daily and how to tailor your content based on the customer journey across different platforms.

This isn’t just theory, friend, it’s the exact strategy my team and I use to fill our funnels with buyers, not just subscribers. So if you're ready to ditch the old "PDF download and pray" strategy and finally start building an email list that converts... grab your coffee, hit play, and let’s get into it.

TIMESTAMPS:

00:00 – Why Freebies Aren’t Working Anymore  
00:33 – The #1 Mistake You're Making with Lead Magnets  
01:20 – The Real “Secret Sauce” Behind My Email List Growth  
02:05 – Why Traditional Lead Magnets Stopped Performing  
02:54 – How My Business Model Relies on Email  
03:17 – My Strategy: Grow Without Fatiguing Your List  
03:39 – What NOT to Do on LinkedIn (and What Actually Works)  
04:14 – LinkedIn CTA That Converts  
05:00 – Pro Tip: Tag Your Opt-In Sources  
05:27 – How We Tailor Messaging Based on the Platform  
06:12 – Instagram: What Kind of Content Works Here  
06:57 – Using the Podcast in Your Funnel Strategy  
07:27 – Pinterest: Why It Needs a Different Tactic  
08:25 – What Works Best on Pinterest  
09:27 – Reframing What a “Lead Magnet” Can Be  
10:25 – Understanding Your Customer’s Journey  
10:51 – Final Advice for Building a Magnetic Email List  
11:28 – Join Me on Instagram & See You Next Week!

RESOURCES:

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I’d love to hear your thoughts on this episode! What’s your experience with making new money rules? Tag me on Instagram, and let me know!

Let’s be real…
The traditional money playbook? It wasn’t written for women like us. It was built by men in boardrooms we weren’t invited into, and we’ve been told for decades to follow those outdated rules.

In this episode, I’m rewriting the entire damn book.

I’m walking you through 10 unapologetic money rules I actually live by, the same ones that helped me build multi-million-dollar businesses, buy real estate, take impromptu trips with my family, and create financial freedom on my terms.

We’re ditching guilt, flipping the script, and finally making money our way. 💼💃

TIMESTAMPS

00:00 - Why the old money rules weren’t made for us
00:44 - Rule #1: Check your bank account before you check Instagram
01:35 - Rule #2: Data is power. Action is change.
04:01 - Rule #3: Debt isn’t dirty — it’s strategic
06:02 - Rule #4: Everything is negotiable
07:22 - Rule #5: Focus isn’t restrictive — it’s liberating
08:12 - Rule #6: Money deserves to be in a relationship with you
09:19 - Rule #7: Reinvest in the woman you’re becoming
10:52 - Rule #8: If your passive income won’t cover it, don’t buy it
11:57 - Rule #9: A buffer isn’t weakness. It’s leverage.
14:00 - Rule #10: We don’t flex with things. We flex with freedom.
15:45 - Final word: Rewrite the damn rules.

RESOURCES

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Ever had a launch go sideways and couldn’t figure out why? One of my mastermind gals did - right in the middle of a $75K email sequence... The culprit? A totally fixable email mistake. In this episode, I’m giving you a peek inside the Slack thread that turned full-on panic into a comeback.

We’re diving into what I now call your email credit score (yes, that’s a thing), why sending from two platforms might be quietly tanking your deliverability, and the one re-engagement move you should be doing before every launch.

This one’s for the entrepreneurs who think they’re “not techy” — you don’t need to be. Just tune in, tweak your checklist, and thank yourself later.

🔥 Hit subscribe for more breakthrough moments! 🔥

00:00 – Why depending on 1–2 launches a year is a problem
01:00 – A mastermind meltdown: Betty’s open rates drop by half
03:45 – Using two email platforms? Here’s why that’s hurting you
06:00 – The “email credit score” & fixing deliverability mid-launch
08:00 – Tools to test your emails before it’s too late
10:30 – Re-engagement emails: simple move, big payoff
12:50 – Do not switch domain hosts near a launch
14:00 – No tech team? Use ChatGPT to troubleshoot
15:15 – Final thoughts + your 3 pre-launch checklist fixes

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📖 Buy Amanda's Book Redefining You - BUY HERE

Guess what?! I’ve got a guest in the studio—and trust me, you’re going to love this one. I’m sitting down with my powerhouse friend Amanda Cahill, who just dropped her brand-new book Redefining You. (Yes, I’ve got the Kindle version. Yes, it’s that good.)

We’re getting real about reinvention, letting go of perfectionism, and what it actually takes to evolve into your next-level self—in business, life, and mindset. Amanda pulls back the curtain on going from podcaster to published author, how she tackled imposter syndrome head-on, and why self-promotion isn’t sleazy—it’s necessary.

If you’re launching something big (or dreaming about it), grab your coffee, notebook, and maybe a glass of wine—because this episode is full of the no-fluff, all-heart advice you didn’t know you needed. Let’s dive in.

🔥 Hit subscribe for more breakthrough moments! 🔥

Timestamps:

0:00 Why this episode is different—Joanne brings on a guest!
1:00 The power of relationships in podcast guesting & book launches
3:00 Meet Amanda Cahill & her new book Redefining You
5:00 The self-publishing vs. traditional publishing debate
7:30 Using a documentary to promote a book long-term
10:00 Why self-promotion never stops (even after a launch)
12:30 Overcoming imposter syndrome & mindset blocks
14:00 Why perfectionism holds entrepreneurs back
17:00 How to embrace confidence & let go of ‘perfect’
20:00 The power of celebrating small wins (and why they matter)
23:00 Final thoughts & Amanda’s question for the audience

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📖 Buy Amanda's Book Redefining You - BUY HERE

If your business has plateaued, it’s not because you need to work harder.
 It’s because you’re still relying on organic reach to scale a company that’s outgrown it.

Let’s get one thing straight:

Paid ads aren’t a luxury. They’re a leadership decision.

At a certain level—especially when you’re scaling from six to seven figures—visibility isn’t optional. It’s oxygen.

And yet, too many women keep trying to out-content a bottleneck that’s really just a lack of new eyes on the offer.

🔥 Hit subscribe for more breakthrough moments! 🔥

TIMESTAMPS
0:00 – Why paid ads matter when you hit a plateau
0:40 – The #1 mistake most entrepreneurs make with ads
1:50 – Know where your audience actually is
2:22 – Why $10/day campaigns don’t cut it
3:40 – Real budget examples: What I spend monthly
6:00 – Data isn’t sexy, but it IS profitable
7:12 – Stop boosting posts (and do this instead)
9:40 – The truth about retargeting ads
13:00 – Why platforms reward you when you pay to play
14:15 – Running ads = growth AND organic reach boost
15:10 – Final thoughts: adapt, invest smart, and grow

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Hey, Million Dollar Breakthrough fam! 💥

Today, I’m introducing you to Victoria, a talented photographer who turned her side hustle into a thriving business – and we connected in the most unexpected way! We’re diving into brand photography, pricing strategies, and how to confidently charge your worth – even if it means charging different prices for the same service.

Victoria also shares why your $500 photos might be repelling 7-figure clients and how to stand out in a crowded market. If you're ready to elevate your brand and attract premium clients, this episode is for you!

🔥 Hit subscribe for more breakthrough moments! 🔥

TIMESTAMPS
00:00 - Welcome & Meet Victoria
01:00 - The 18-Month Brand Reshoot Journey
02:30 - Starting a Photography Business in 2019
04:00 - The Leap to Full-Time
05:16 - Charging Your Worth in Photography
07:00 - Are Your Photos Repelling High-Ticket Clients?
10:05 - Proving Your Authenticity in a Crowded Market
12:00 - 2025 Photography Trends: Personal Branding
14:00 - Filter or No Filter?
16:00 - Adjusting Prices for Different Audiences
18:30 - Final Advice for Photographers

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You guys… I am about to nerd out like never before on one of my favorite things—systems and operations. Yes, the stuff behind the scenes that actually makes or breaks your business. Whether you’re just getting to six figures or cruising past seven, your systems must evolve with you. So I brought in Aveline Elfar, founder of a killer operations agency, to walk us through exactly what to automate, when to delegate, and how to stop being the bottleneck in your biz. Oh, and if you love a good spreadsheet… we’re soul sisters.

TIMESTAMPS
00:00:00 – Welcome + the systems nerd-out you didn’t know you needed
00:00:50 – Why ops evolve from solopreneur to seven-figure CEO
00:01:35 – How automation + AI free up serious CEO time
00:03:00 – The hidden impact of operations on every area of your business
00:04:57 – Evelyn’s approach to mini audits + simplifying your tech stack
00:06:34 – The “Loom doc” method + documenting as you go
00:07:12 – Must-have tools for under $1M: Slack, project management, knowledge hub
00:08:40 – Creating clarity + boundaries for your VA or small team
00:10:24 – Project management that grows with you: ClickUp, Asana, and beyond
00:13:11 – Dashboards over spreadsheets (and why CEOs shouldn’t see everything)
00:14:40 – Revenue leaks + retention: automate check-ins that save sales
00:16:17 – Launch season prep: the audit timing that changes everything
00:18:15 – What a full-blown ops audit includes (and why it takes 60 days)
00:19:29 – Why many audits lead to software migrations—and mindset shifts
00:21:00 – Spreadsheets, sabotage, and how I had to be locked out of Kajabi
00:22:48 – Why dashboard simplicity prevents analysis paralysis
00:24:15 – The #1 trait of CEOs who scale successfully: letting go
00:25:50 – Your special offer: the Delegate & Automate mini audit

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Discount code is JOANNE for $20 off

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This one got real y’all. I’m taking you inside a powerful moment I shared with 30 incredible women during a money mindset exercise that shook the room—and honestly, cracked me wide open too. We’re digging into the fears, blocks, and beliefs that are quietly keeping us from the income (and impact) we’re meant to have. I’m walking you through the exact check-writing exercise that changed everything for me—and I want you to do it with me. Grab your coffee, your journal, and let’s get to work on rewriting your money story. 

TIMESTAMPS 

00:00:00 – Welcome + the mastermind moment that sparked it all

00:00:50 – Heart breaking limiting beliefs women are carrying around money

00:01:35 – Fear of success, judgment, and how it shows up in real life

00:03:00 – How childhood shapes your money mindset

00:04:57 – My personal trauma and how it became a subconscious block

00:06:34 – Cultural conditioning & social media fears around wealth visibility

00:07:12 – The #1 question to ask yourself when you're not hitting your goals

00:08:40 – The blank check exercise—how to do it and why it works

00:10:24 – Why you don’t need to know the “how” yet

00:13:11 – The “Jeep effect” and rewiring your brain for success

00:14:40 – Where to put your check—and why I made it my phone screen

00:16:17 – How one check led to two major opportunities in 3 days

00:18:15 – Why this matters for the next generation of women

00:19:29 – It’s not the spreadsheet—it’s your brain. Let’s fix that.

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I went from zero downloads (literally, just me and my dog hitting play) to making over $600,000 in one year through podcasting—and most of that came without even having my own show. In this talk, I break down exactly how I use podcast guesting and hosting to generate serious revenue, not just vanity metrics. If you're tired of hearing "grow your downloads" and ready to actually make money from your podcast or offers, this is the tactical, no-BS breakdown you've been waiting for!

TIMESTAMPS

00:00 – $5K in 30 Days

00:10 – $600K in a Year

00:18 – “Don’t give me a reason to go find your competitor”

01:47 – From Real Estate to Podcasting Powerhouse

02:55 – Dog-Triggered Downloads & Self-Doubt

03:18 – The Moment Everything Changed

04:09 – Top of Funnel Myth

05:05 – Nurture, Then Monetize

06:09 – Authority vs. Borrowed Audience Paths

07:36 – “Don’t oversell. Nurture instead.”

08:18 – The Amy Porterfield Blueprint

09:12 – Why Lead Magnets Might Be Killing Your Conversions

11:08 – Make Them Pull the Car Over

12:33 – Tactical Guesting Strategy

13:55 – Danielle Canty’s $ Strategy Shift

15:08 – Joanne’s $5K Podcast Case Study

16:01 – $600K From This Strategy Alone

16:27 – Your Turn to Choose

18:21 – Custom Offers & Landing Pages

19:03 – The Magic of Podcast Binging

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I’m here to tell you the 4 mistakes that are keeping you broke AF! If your email list isn’t bringing in cash, this episode is your wake-up call!

TIMESTAMPS

00:00 – The 4 mistakes keeping your list broke
00:16 – How a $1.97 PDF made $500 in 24 hours
02:13 – Join me live for 30 days of email list training
09:06 – Mistake #1: Not whitelisting your domain
11:32 – Mistake #2: Buying email lists
16:00 – Mistake #3: Not cleaning your list
19:13 – Mistake #4: Not segmenting properly

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