What if those social media numbers you've been obsessing over don't matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it's not followers, likes, or views. These backend metrics are often overlooked because they're not flashy, but they're crucial if you want to understand what's working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results.

Listen in as Emma explains:

• Why reach is the ultimate indicator of top-of-funnel health

• What to fix if your numbers are growing but conversions aren't

• How to troubleshoot stagnant metrics with bold content changes and audience research

And so much more!

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