The Engage For Good Podcast with Alli Murphy

183: Uber Makes Donating Clothes to Goodwill Easy

Listen Later

Today on Cause Talk Radio, Megan and Joe talk to Ryan Kuhn Senior Director of Marketing for Goodwill Industries International about a national collection drive they launched with the help of Uber.

Megan, Ryan and Joe discuss:

  • Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award.
  • Goodwill's national program with Uber began with a local relationship in New York. Collection drives included clothing and e-waste drives.
  • How Uber promoted the campaign to customers
  • How Goodwill helped local Uber drivers connect with local stores in their community.
  • How Goodwill's work with Uber required flexility and a commitment to innovation.
  • The logistics behind the campaign. Uber collected 250,000 pounds of clothes for Goodwill!
  • The power of tapping into the strengths of your partner.
  • The target demographic for Goodwill is women between the ages of 35 and 45. The Uber campaign helped them reach this audience and a younger demographic.
  • The business benefits of the program to Uber.
  • The future of Goodwill's partnership with Uber.

    • Links & Notes

    • Uber and Goodwill Make Spring Cleaning Easy
    • Ryan Kuhn on LinkedIn
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      445 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Shared Insights: The Podcast from Upland BA Insight by TruStory FM

      Shared Insights: The Podcast from Upland BA Insight

      3 Listeners

      All The Feelings • Adulting by TruStory FM

      All The Feelings • Adulting

      54 Listeners

      Purpose 360 with Carol Cone by TruStory FM

      Purpose 360 with Carol Cone

      21 Listeners

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships by TruStory FM

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships

      37 Listeners

      The Change Paradox by TruStory FM

      The Change Paradox

      22 Listeners

      Mission Forward with Carrie Fox by TruStory FM

      Mission Forward with Carrie Fox

      26 Listeners

      It’s All Your Fault: High Conflict People by TruStory FM

      It’s All Your Fault: High Conflict People

      96 Listeners

      The Story Well with Kyle Olson by TruStory FM

      The Story Well with Kyle Olson

      2 Listeners

      Human Solutions: Simplifying HR for People who Love HR by TruStory FM

      Human Solutions: Simplifying HR for People who Love HR

      8 Listeners