About Mike Khouri

Mike Khouri, a visionary in the tech industry, is the CEO of Tactical, a global future creative and innovation studio based in Dubai. With a background rooted deeply in technology, creativity, and strategic investment, Mike has leveraged his unique insights to position Tactical as a pioneer in digital innovation. Born and raised in the UAE, Mike's journey is a testament to his dedication to solving modern challenges through technology and creativity.

About this Episode

Join us on the latest episode of the Matrix Green Pill Podcast as we embark on a captivating journey into Mike Khouri's life and career. From his childhood in Dubai to his realization of a passion for technology, follow Mike's path through challenges, including the credit crunch, to the creation of Tactical.

Explore Mike's insights on brand experiences and innovation and his collaborations with industry giants like Snapchat, TikTok, Meta, and Amazon. Discover the future of extended realities (XR) and how technologies like AR, VR, and Apple's Vision Pro are poised to transform digital interaction.

Unveil the secret to Tactical's success: a people-first ethos and a high-performance, multicultural team spanning continents. Hear Mike's personal reflections on overcoming adversity, including career setbacks and personal growth moments. Tune in for an inspiring episode packed with insights and wisdom.

Quotes

8:57 - I want to be able to deliver the right results for the business and build the right business

9:10 - Surround yourself with brilliant people and learn on the go.

9:30 - Innovation is a huge driver of our business and our culture 

13:48 - I truly believe that this is the moment that we'll look back on in a couple of years and think – this is when it all really started.

20:04 - Diversity is really important for us, not just because it's where great ideas come from but also because a lot of the work that we do works with global businesses

Useful Links

Website:https://www.wearetactical.com/

Instagram:https://www.instagram.com/wearetactical/

Twitter: https://twitter.com/WeAreTactical

LinkedIn: https://www.linkedin.com/in/michaelkhouri/

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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