The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there.

Listen in as Emma explains:

• Why Q3 is the true start of holiday campaign season

• How to ride the "cozy content" trend starting in August

• The critical back-to-school microseason you shouldn't ignore

And much, much more!

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