185. In Search Of The Wild Tofurky. Tofurky is leading the plant-based revolution Discover how this brand shaped the hottest food trend in sustainable eating. Seth Isaacson, founder of Tofurky, recounts the company's journey from a small, self-funded business to a national success. Inspired by tempeh, Tofurky disrupted the market with its plant-based products, particularly the Tofurky roast, which gained popularity and transformed the company with a strong mission, company culture, and community engagement.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session185